TBA's Life Insurance Link Up

Life Insurance Link Up is a bi-monthly podcast focused on helping grow advisor's insurance business by providing insight and advice on marketing and selling life insurance. The Life Insurance Link Up podcast is brought to you by TBA (Tennessee Brokerage Agency), who has been in the life insurance business since 1959. This is a podcast for advisors by advisors. For more information on TBA: For quick and easy access to sales tools:

Lincoln Financial Group's Michael Deaton sat down with TBA's Morgan Mynatt to discuss business & life insurance in the COVID-19 world. There's lots of information covered in this episode:

  • Current State of the Market
  • Trends in Product Types
  • Missed Opportunities by Advisors
Author: TBA
Posted: October 15, 2020, 1:43 pm

As we enter into the final quarter of what might be the most strange year for the insurance business, Morgan Mynatt gives you three things to focus on in the final quarter to finish 2020 strong. 

Author: TBA
Posted: September 28, 2020, 12:53 pm

Everyone is probably tired of hearing the phrase "unprecedented times," but unfortunately it's the reality we are in. It's also no secret the impact it is having across all industries. TBA's Morgan Mynatt enlisted Advantus Marketing's Tiffany Markarian to help us reevaluate how we are approaching clients right now & 3 things they want to hear from you.

Author: TBA
Posted: August 21, 2020, 2:04 pm

Kevin Cox, a regional advisor for Lincoln Financial, joined our own Zach Gosselin to discuss the state of the current market and some advanced market opportunities that may prove beneficial in the current financial climate for your clients. Tune in to learn more!

Author: TBA
Posted: July 21, 2020, 7:51 pm

Zach Gosselin, Vice President of Sales for TBA, sat down with Kasey Gammons & Randi Benash of LifeTrends to give you an overview of what bridge products are (hint: they aren't a product at all), why they are a valuable option for your client and some of the current industry changes. 

Author: TBA
Posted: June 16, 2020, 7:11 pm

TBA's in-house disability income specialist, Kathryn Kinnane, sat down with Eugene Cohen of the Cohen Agency for a special presentation on Disability Income for Disability Insurance Awareness Month. 

Cohen discusses why DI is so vital, why it's important to revisit past or current coverage with clients, and scenarios in which it makes sense.

Author: TBA
Posted: May 19, 2020, 1:49 pm

Michele Leeming, Agency Support with LIBRA Insurance Partners, joins Morgan Mynatt, Marketing Manager for TBA, to talk about how advisors can start phasing back into growing their business as the "Safer at Home" orders are being lifted. There's a lot to unpack in this episode, but here are the highlights:

  • What should be your first focus?
  • What are the two tools you should be taking advantage of?
  • How has this impacted the industry now and in the future?
  • What is the best way to approach marketing moving forward?
Author: TBA
Posted: April 30, 2020, 6:23 pm

In our first 2020 episode about Vive with primary owner Jason Lea, we touched on Vive scores quickly. In this episode, TBA's Morgan Mynatt dives a little deeper into what the Vive score actually is, where the numbers come from and how it helps you and your client make the best choice for them now and in the future.

Author: TBA
Posted: February 24, 2020, 2:08 pm

Not all products are created equal. TBA's John Felton, President, and Zach Gosselin, Vice President of Sales, sit down to discuss how to capitalize on previous term business by utilizing conversions. A conversion can be written on a policy that wasn't even written through your office or TBA's. Listen in to hear how to maximize this opportunity!


Contact TBA for the Client Pre-Approach Letter:


Author: TBA
Posted: February 13, 2020, 9:07 pm

Morgan Mynatt, marketing manager for TBA, talks about just how fast it is to write term through Vive, and the success that advisors have seen from using it. Want to test it out for yourself? Get started here:

Author: TBA
Posted: January 30, 2020, 2:43 pm

If you haven't heard of Vive yet, allow us to introduce it to you with Vive's own majority leader Jason Lea. TBA's Morgan Mynatt and Jason sat down to discuss all the ways that this new technology is beneficial to advisors and their clients.

It is revolutionizing term business is allowing you to provide it to your clients in a fast, easy and profitable way for you as well. 

To access Vive and see just how easy it is to add to your portfolio for clients visit

Author: TBA
Posted: January 16, 2020, 1:54 pm

2019 is quickly coming to a close, and we want to make sure that you start off 2020 on the right foot! The average life insurance policy takes 74 days from start to finish. It is no wonder that financial advisors avoid it. TBA has discovered a way to make life easier and more efficient using technological advances, personalized support & focused expertise. In this week's episode, John Felton discusses some of the different resources and tools made available exclusively to TBA's advisors to make them more successful:

  • Marketing Assistance
  • TBA Mobile App
  • SalesLink
  • Policy Review
  • 1 Page App
Author: TBA
Posted: November 21, 2019, 8:48 pm

If you tuned in to our last episode, you heard John Felton and Zach Gosselin touch on the changes in the LTC market and specifically the emergence of LTC hybrid products as traditional LTC products became scarcer. 

This week, Felton, President of TBA, sat down with David Smitherman, Business Development Vice President for Nationwide, to delve deeper into some of the nuances of the hybrid LTC market and when certain products make the most sense for your clients' situations.

Author: TBA
Posted: October 28, 2019, 7:34 pm

In this episode of Life Insurance Link Up, John Felton and Zach Gosselin join us again to discuss Long-Term Care (LTC), how the market has changed and what solutions benefit your clients the most. There have been many changes in the LTC market over the years, namely that just standard LTC coverage is essentially obsolete. Zach and John touch on how LTC is still a need for your clients, but that the product offerings now are actually better and provide more benefits to your clients overall.

Author: TBA
Posted: September 30, 2019, 7:46 pm

This episode we are diving into the focus of September - Life Insurance Awareness Month (LIAM). Morgan Mynatt, our marketing manager, talks about some of the statistics surrounding leads and life insurance and the best ways to market life insurance to your book of business. 

For all things LIAM:

For more info on TBA:

For marketing packages:

Author: TBA
Posted: September 20, 2019, 2:34 pm

John Felton, President of TBA, and Zach Gosselin, Vice President of Sales, sit down and discuss Policy Review and what that means for your book of business. TBA teaches you how to find opportunities with existing clients and also how to approach a client for this type of analysis. Adding this simple solution to your approach with new and existing clients can not only have a positive impact for them long term but can also have a positive effect on your profitability. 

Click here for the Policy Review kit mentioned in the episode. 

Click here to reach out to TBA directly with any questions.

Author: TBA
Posted: August 27, 2019, 6:12 pm

This is the first episode of the Life Insurance Link Up podcast brought to you by TBA. TBA has been in the life insurance business since 1959, and this bi-monthly podcast will cover important information on how to grow your insurance business, as well as quick and easy marketing tools you can implement to make you more effective.

Author: TBA
Posted: August 19, 2019, 6:46 pm